Case Study 1: The Turnaround

From One-Off Projects
to $2.5M in Retainers

How a premium NYC studio replaced an unpredictable project pipeline with steady enterprise retainers — in just 12 months.

Case Study 1: The Turnaround

From One-Off Projects
to $2.5M in Retainers

How a premium NYC studio replaced an unpredictable project pipeline with steady enterprise retainers — in just 12 months.

Case Study 1: The Turnaround

From One-Off Projects
to $2.5M in Retainers

How a premium NYC studio replaced an unpredictable project pipeline with steady enterprise retainers — in just12 months.

The Work Behind The Wins

An 8-person studio. Award-winning work. Luxury clients.
Yet beneath it all: unpredictable revenue, low conversion rates, and a fragile business model.

An 8-person studio.
Award-winning work. Luxury clients.
Yet beneath it all: unpredictable revenue, low conversion rates, and a
fragile business model.

An 8-person studio. Award-winning work. Luxury clients.
Yet beneath it all: unpredictable revenue, low conversion rates,
and a fragile business model.

Repositioning
& First Wins

Repositioning & First Wins

Repositioned Retouching Studio

Creative Production Partner

Introduced Enterprise-ready Service Model

Introduced Enterprise-ready
Service Model

Introduced Enterprise-ready Service Model
First Pilot in 3 Months

First Pilot in 3 Months

Predictability
& Scale

Predictability & Scale

Secured Three Enterprise Retainers

Generated $2.5M in Annual Revenue

Standardized Retainer Model

Reduced Founder Sales Load by 40%

Sustainable
Growth

Sustainable Growth

Expanded Team to 65 (15 NYC, 50 offshore)

Expanded Team to 65
(15 NYC, 50 offshore)

Founder-independent Operations

Strengthened Delivery Systems

Increased Client Renewal Rates

Proof, Not Promises

What changed, measured—so you don’t have to take our word for it.

Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth
Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth
Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth
Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth

Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth
Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth
Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth
Revenue
From
40–60%
monthly
revenue swings
To
$2.5M
in annual retainers
secured
Lead Conversions
From
1/10
proposals
converted
To
3–4/10
proposals
converted
Team Utilization
From
55-120%
utilization
swings
To
90–95%
steady
utilization
Leadership Focus
From
>80%
founder time in
day-to-day ops
To
70%+
founder time on
strategy & growth