12+
Enterprise Brands
50K+
Templates Governed
0
Legal Rejections
10X
Production Velocity
Without ESGA
Brief received
Designer creates from scratch
Fix → Resubmit
Fix → Resubmit
Marketing VP — "change the font"
With ESGA
Brief received
Content placed in governed template
Logo, fonts, spacing — pre-locked ✓
Banned words auto-flagged ✓
Disclaimers pre-loaded by region ✓
Approved on first pass
"We don't just make your content. We build the system that makes it impossible to make it wrong."
— Siddhant Rathi, Founder
Your Brand Has Rules. Your Production System Doesn't Enforce Them.
Brand guidelines exist on paper — not in production
Your brand guide is 80 pages. Your designers half-read it. Every freelancer interprets it differently. The result: hundreds of off-brand assets, and a brand team playing whack-a-mole with corrections.
Legal kills your timeline — because they catch problems too late
Legal review happens at the end. By then, the content uses banned terms, wrong disclaimers, or non-compliant language. Rejection. Rework. Launch slips. Not because legal is slow — because the content was never set up to pass.
Marketing leadership micromanages every asset
"Move the logo 2px." "Wrong font weight." "We can't say that in APAC." These aren't nitpicks — they're symptoms of a system where producers don't have the constraints to get it right the first time.
Every new asset starts from a blank canvas
No locked templates. No enforced character limits. No pre-approved layouts. Every asset is a fresh opportunity to make 50 different brand mistakes — and your team usually catches them after production, not before.
Regional rules are invisible landmines
Banned words in Germany differ from India differ from the US. Disclaimers vary by market. Legal entity names change by region. These requirements are buried in spreadsheets nobody references during production.
Quality breaks the moment you scale
You can produce 20 perfect assets/month. Your calendar calls for 200. Every attempt to scale means more producers, more brand drift, more rework, more chaos. The system doesn't hold.
Most enterprises have a brand strategy. Most have a production team. What's missing is the infrastructure between them — the system that guarantees every asset ships on-brand, on-compliance, and on-time. That's what we build.
01
Eliminate the Rework Loop
ESGA eliminates the reasons reviews fail. When logo placement is locked, fonts are enforced, banned words are flagged at production — not review — assets pass on the first submission.
02
Scale Without Breaking
ESGA removes the dependency on human memory. When rules are built into the template — character limits, spacing, colors, regional disclaimers — any producer, in any market, creates brand-perfect content. Your ceiling disappears.
03
Become AI-Ready
If your templates are locked, governed, and machine-readable — with defined fields, character limits, and regional rules — AI becomes a multiplier. Companies that standardize now will produce 100X the content. Companies that don't will spend 100X the time fixing what AI gets wrong.
THE SYSTEM
What We Lock Into Every Template
Before an asset is produced, ESGA builds the governed template system across all your
marketing collaterals. Here's what gets locked:
Logo Placement & Sizing
Exact position, minimum clear space, size ratios — locked per format. No designer can move it.
Typography & Font Rules
Font family, weights, sizes per hierarchy level. Enforced at the template layer — not a guideline PDF.
Character Limits
Headlines, subheads, body copy, CTAs — each field has a max character count so content always fits the layout.
Banned Words by Region
Region-specific banned terminology flagged or blocked before content leaves production. Germany ≠ India ≠ US.
Color & Brand Palette
Primary, secondary, accent colors locked per template. No off-brand color selections possible.
Legal Disclaimers
Pre-loaded by market and format. Correct legal entity, correct disclaimer text, correct placement — automatic.
Layout & Spacing
Margins, padding, grid structure, image placement zones — defined and locked. No layout drift at scale.
Image Guidelines
Aspect ratios, resolution minimums, approved image zones, overlay rules — enforced per template type.
WITHOUT ESGA
Brand guide is an 80-page PDF nobody reads during production.
Legal rejects 40% of assets for banned words, wrong disclaimers, missing entity names.
Marketing VP reviews every asset to catch logo/font/spacing errors.
3–6 revision rounds per asset. 18-day average production cycle.
Quality breaks above 50 assets/month — brand drift is inevitable.
AI generates content that requires 100% human rework to match brand.
WITH ESGA
Brand rules are built into every template — impossible to deviate.
Zero legal rejections — compliance baked in before production starts.
Marketing VP stops reviewing production — the template enforces the standard.
First-pass approval. 3-day average cycle. Rework loop eliminated.
Quality holds at 500+ assets/month — governance is structural, not human.
AI generates content inside governed templates — on-brand automatically.
Al with
ESGA Governance
The Compounding
Advantage
01
Brand & Compliance Audit
Week 1
We audit your current brand guidelines, compliance requirements, regional rules, and existing collateral types. We identify every point where production currently breaks — logo misuse, font drift, compliance gaps, regional landmines.
02
Template Governance Design
Weeks 2–3
We design the governed template system — locked fields, character limits, banned word lists, regional disclaimers, logo/font/color enforcement. Every rule that currently lives in a PDF gets encoded into the template infrastructure.
03
Pilot & Validation
Week 3-4
We deploy governed templates for your highest-volume collateral types and run production through them. Your brand, legal, and marketing teams validate that the output meets their standard — without their review being needed.
04
Full Rollout & Scale
Month 2+
Governed templates deployed across all collateral types, all markets, all formats. Production scales without brand drift. Legal stops rejecting. Marketing leaders stop micromanaging. AI-readiness built in from day one.
What exactly do you mean by 'governed templates'?
How does this make us AI-ready?
Do you also produce the content, or just build the templates?
What does an enterprise engagement cost?
Can you work with our procurement process?
How long does the governance build take?
We already have brand guidelines. Why do we need this?
For Business:
For Talent:
Solutions
Partnerships