SEPHORA · GLOBAL PRESTIGE BEAUTY RETAILER

500+ Projects. 100K+ Assets.
100% On-Time Delivery.

For over six years, ESGA has been the production engine behind
Sephora's marketing output — every channel, every format. Always on-brand.

For over six years, ESGA has been the production engine behind Sephora's marketing output — every channel, every format. Always on-brand.

THE CLIENT

Inside Sephora's Marketing Engine

Sephora runs one of the most demanding marketing calendars in beauty — seasonal launches, festival campaigns, influencer collaborations, retail activations, e-commerce promotions, and always-on social content across multiple markets. Every campaign requires assets across dozens of formats and channels, all perfectly on-brand.

50+

Annual Campaigns

286

Asset Types

Channels

THE CHALLENGE

Producing for a Brand
That Demands Perfection at Scale

Producing for a Brand That Demands Perfection at Scale

Sephora is a LVMH-owned prestige retailer — 2,700+ stores, 35 countries, 45,000+ products. Their brand standards are exacting. Their calendar is relentless. The margin for error is zero.

Sephora is a LVMH-owned prestige retailer — 2,700+ stores, 35 countries, 45,000+ products.
Their brand standards are exacting. Their calendar is relentless. The margin for error is zero.

Extensive
brand guidelines

Every asset must be pixel-perfect to Sephora's visual system.

We delivered 100K+ assets with zero brand deviations, every time.

Extensive brand guidelines

Every asset must be pixel-perfect
to Sephora's visual system.

We delivered 100K+ assets with zero brand deviations, every time.

Incomplete briefs but
production can't wait

Incomplete briefs but production can't wait

Missing images, unclear copy, gaps in direction.

ESGA keeps production moving with placeholders, callouts, and creative judgment.

Incomplete briefs but
production can't wait

Missing images, unclear copy, gaps in direction.

ESGA keeps production moving with placeholders, callouts, and creative judgment.

Retail deadlines
that don't negotiate

A missed production deadline means a missed shelf date, a missed season, or lost revenue.

A Sephora-dedicated team, new or tenured, produces to brand standard from day one. 6+ years, consistently.

Retail deadlines
that don't negotiate

A missed production deadline means a missed shelf date, a missed season, or lost revenue.

A Sephora-dedicated team, new or tenured, produces to brand standard from day one. 6+ years, consistently.

OUR JOURNEY

A Compounding Partnership

A Compounding
Partnership

Updated platforms. Evolving brand guidelines. Rebuilt internal systems. Shifting processes. New Channels. Sephora's production landscape never stayed still — ESGA matched every shift without missing a beat.

Updated platforms. Evolving brand guidelines.
Rebuilt internal systems. Shifting processes. New Channels. Sephora's production landscape never stayed still — ESGA matched every shift without missing a beat.

Foundation

Started with HTML5 display banners — a single format, zero margin for error. Delivered on brand, on time, every time. Earned the scope to take on more.

80+ projects · 11K+ assets delivered

Foundation

Started with HTML5 display banners — a single format, zero margin for error. Delivered on brand, on time, every time. Earned the scope to take on more.

80+ projects · 11K+ assets delivered

Design

Expanded into static design — social,
e-commerce, print. New formats, new channels, same standard.

500+ projects · 49K+ assets delivered

Design

Expanded into static design — social,
e-commerce, print. New formats, new channels, same standard.

500+ projects · 49K+ assets delivered

Copywriting

Copy added to the production mix.
Design and copy — now under one roof.

300+ projects · 35K+ assets delivered

Copywriting

Copy added to the production mix.
Design and copy — now under one roof.

300+ projects · 35K+ assets delivered

Full Creative Production

Complex animations joined the production mix. Higher fidelity. Tighter turnarounds.

120+ projects · 5K+ assets delivered

Full Creative Production

Complex animations joined the production mix. Higher fidelity. Tighter turnarounds.

120+ projects · 5K+ assets delivered

100K+ Assets.
Here's What They Look Like.

The assets span every format a global beauty brand needs —
from social-first content to retail-ready print.

The assets span every format a global beauty brand needs — from social-first content to retail-ready print.

Social Media

Carousels, stories, reels covers, feed posts, profile assets

E-Commerce

Retail POS

Email & CRM

Video & Motion

Social Media

Carousels, stories, reels covers, feed posts, profile assets

E-Commerce

Retail POS

Email & CRM

Video & Motion

Social Media

Carousels, stories, reels covers, feed posts, profile assets

E-Commerce

Retail POS

Email & CRM

Video & Motion

Major Kudos to the team for such wonderfully detailed and insightful feedback. I cannot speak highly enough of your copywriters, they are doing great work!

The ESGA Effect

Before ESGA

With ESGA

4–6 week production cycles per campaign.

72-hour turnaround on standard assets. Full campaigns in 12-15 days.

3–5 revision rounds per asset (brand drift, logo errors, wrong fonts).

First-pass approval on 94%+ of assets with templates.

Multiple vendors across markets. Inconsistent quality. Zero coordination.

One dedicated team and one quality standard across all markets.

Internal team spending 50%+ of time managing production.

Internal team focused on strategy. ESGA owns production.

Frequently rotating agency partnerships.

6+ year ongoing partnership.

Brand assets looked different across markets and channels.

Pixel-perfect brand consistency at template level.

Your Brand Deserves a Production Partner
That Can Deliver at This Level

Your Brand Deserves a Production Partner That Can Deliver at This Level

Your Brand Deserves a
Production Partner That Can Deliver at This Level

If your brand operates at enterprise scale and needs a production partner
that won't break — let's talk.

If your brand operates at enterprise scale and needs a production partner that won't break — let's talk.

We build the creative infrastructure that lets enterprise brands produce content at any scale

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We build the creative infrastructure that lets enterprise brands produce content at any scale

Subscribe to our Newsletter (coming soon)

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Uttar Pradesh – 201301, India

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SEPHORA · GLOBAL PRESTIGE BEAUTY RETAILER

SEPHORA · GLOBAL PRESTIGE BEAUTY RETAILER

SEPHORA · GLOBAL PRESTIGE BEAUTY RETAILER

500+ Projects. 100K+ Assets.100% On-Time Delivery.

THE CLIENT

THE CLIENT

THE CLIENT

Inside Sephora's Marketing Engine

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

Producing for a BrandThat Demands Perfection at Scale

Producing for a Brand That Demands Perfection at Scale

Extensive brand guidelines

Incomplete briefs butproduction can't wait

Retail deadlinesthat don't negotiate

OUR JOURNEY

OUR JOURNEY

OUR JOURNEY

A Compounding Partnership

A CompoundingPartnership

Foundation

Foundation

Design

Design

Copywriting

Copywriting

Full Creative Production

Full Creative Production

100K+ Assets.Here's What They Look Like.

Social Media

E-Commerce

Retail POS

Email & CRM

Video & Motion

The ESGA Effect

4–6 week production cycles per campaign.

72-hour turnaround on standard assets. Full campaigns in 12-15 days.

3–5 revision rounds per asset (brand drift, logo errors, wrong fonts).

3–5 revision rounds per asset (brand drift, logo errors, wrong fonts).

First-pass approval on 94%+ of assets with templates.

Multiple vendors across markets. Inconsistent quality. Zero coordination.

One dedicated team and one quality standard across all markets.

Internal team spending 50%+ of time managing production.

Internal team focused on strategy. ESGA owns production.

Frequently rotating agency partnerships.

6+ year ongoing partnership.

Brand assets looked different across markets and channels.

Pixel-perfect brand consistency at template level.

Your Brand Deserves a Production PartnerThat Can Deliver at This Level

Your Brand Deserves a Production Partner That Can Deliver at This Level

Your Brand Deserves aProduction Partner That Can Deliver at This Level

500+ Projects. 100K+ Assets.
100% On-Time Delivery.

Producing for a Brand
That Demands Perfection at Scale

Incomplete briefs but
production can't wait

Retail deadlines
that don't negotiate

A Compounding
Partnership

100K+ Assets.
Here's What They Look Like.

Your Brand Deserves a Production Partner
That Can Deliver at This Level

Your Brand Deserves a
Production Partner That Can Deliver at This Level