SEPHORA · GLOBAL PRESTIGE BEAUTY RETAILER
SEPHORA · GLOBAL PRESTIGE BEAUTY RETAILER
SEPHORA · GLOBAL PRESTIGE BEAUTY RETAILER
500+ Projects. 100K+ Assets.
100% On-Time Delivery.
500+ Projects.
100K+ Assets.
100% On-Time Delivery.
For over six years, ESGA has been the production engine behind
Sephora's marketing output — every channel, every format. Always on-brand.
For over six years, ESGA has been
the production engine behind Sephora's marketing output — every channel, every format. Always on-brand.
For over six years, ESGA has been the production engine behind Sephora's marketing output — every channel, every format. Always on-brand.
Inside Sephora's Marketing Engine
Sephora runs one of the most demanding marketing calendars in beauty — seasonal launches, festive campaigns, influencer collaborations, retail activations, e-commerce promotions, and always-on social content across multiple markets. Every campaign requires assets across dozens of formats and channels, all perfectly on-brand.
Sephora runs one of the most demanding marketing calendars in beauty — seasonal launches, festive campaigns, influencer collaborations, retail activations,
e-commerce promotions, and always-on social content across multiple markets.
Sephora runs one of the most demanding marketing calendars in beauty — seasonal launches,
festive campaigns, influencer collaborations, retail activations, e-commerce promotions, and always-on social content across multiple markets. Every campaign requires assets across dozens of formats and channels, all perfectly on-brand.
50+
50+
Annual Campaigns
Annual Campaigns
286
286
Asset Types
Asset Types
17
17
Channels
Channels
10
10
Categories
Categories
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Producing for a Brand
That Demands Perfection at Scale
Producing for a Brand That Demands Perfection at Scale
Sephora is a LVMH-owned prestige retailer — 2,700+ stores, 35 countries, 45,000+ products.
Their brand standards are exacting. Their calendar is relentless. The margin for error is zero.
Extensive
brand guidelines
Every asset must be pixel-perfect to Sephora's visual system.
We delivered 100K+ assets with zero brand deviations, every time.
Extensive brand guidelines
Every asset must be pixel-perfect
to Sephora's visual system.
We delivered 100K+ assets with
zero brand deviations, every time.
Incomplete briefs but
production can't wait
Incomplete briefs but production can't wait
Missing images, unclear copy, gaps
in direction.
Missing images, unclear copy,
gaps in direction.
ESGA keeps production moving with placeholders, callouts, and creative judgment.
Incomplete briefs but
production can't wait
Missing images, unclear copy,
gaps in direction.
ESGA keeps production moving
with placeholders, callouts, and
creative judgment.
Retail deadlines
that don't negotiate
A missed production deadline means a missed shelf date, a missed season, or lost revenue.
A Sephora-dedicated team, new or tenured, produces to brand standard from day one. 6+ years, consistently.
Retail deadlines
that don't negotiate
A missed production deadline means a missed shelf date, a missed season, or lost revenue.
A Sephora-dedicated team, new or tenured,
produces to brand standard from day one.
6+ years, consistently.
OUR JOURNEY
OUR JOURNEY
OUR JOURNEY
A Compounding Partnership
A Compounding
Partnership
Updated platforms. Evolving brand guidelines. Rebuilt internal systems. Shifting processes. New Channels. Sephora's production landscape never stayed still — ESGA matched every shift without missing a beat.
Updated platforms. Evolving brand guidelines. Rebuilt internal systems. Shifting processes. New Channels. Sephora's production landscape never stayed still — ESGA matched every shift without missing a beat.
01
Foundation
Started with HTML5 display banners — a single format, zero margin for error. Delivered on brand, on time, every time. Earned the scope to take on more.
80+ projects · 11K+ assets
Foundation
Started with HTML5 display banners — a single format, zero margin for error. Delivered on brand, on time, every time. Earned the scope to take on more.
80+ projects · 11K+ assets
02
Design
Expanded into static design — social, e-commerce, print. New formats, new channels, same standard.
500+ projects · 49K+ assets
Design
Expanded into static design — social, e-commerce, print. New formats, new channels, same standard.
500+ projects · 49K+ assets
03
Copywriting
Copy added to the production mix.
Design and copy — now under one roof.
300+ projects · 35K+ assets
Copywriting
Copy added to the production mix.
Design and copy — now under one roof.
300+ projects · 35K+ assets
04
Full Creative Production
Complex animations joined the production mix. Higher fidelity. Tighter turnarounds.
120+ projects · 5K+ assets
Full Creative Production
Complex animations joined the production mix. Higher fidelity. Tighter turnarounds.
120+ projects · 5K+ assets
100K+ Assets.
Here's What They Look Like.
The assets span every format a global beauty brand needs —
from social-first content to retail-ready print.
The assets span every format a global
beauty brand needs — from social-first content to retail-ready print.
Social Media
Carousels, stories, reels covers, feed posts, profile assets
E-Commerce
Retail POS
Email & CRM
Video & Motion
Social Media
Carousels, stories, reels covers, feed posts, profile assets
E-Commerce
Retail POS
Email & CRM
Video & Motion
Social Media
Carousels, stories, reels covers, feed posts, profile assets
E-Commerce
Retail POS
Email & CRM
Video & Motion
Major Kudos to the team for such wonderfully detailed and insightful feedback. I cannot speak highly enough of your copywriters, they are doing great work!
Pls. give a big shout out to your team for making all of these updates that were a miss from some of our team members! Thank you so much again for all your help during this crazy time of the year. YEAAHHH. Good Job Team!!!!
Major Kudos to the team for such wonderfully detailed and insightful feedback. I cannot speak highly enough of your copywriters, they are doing great work!
Pls. give a big shout out to your team for making all of these updates that were a miss from some of our team members! Thank you so much again for all your help during this crazy time of the year. YEAAHHH. Good Job Team!!!!
Major Kudos to the team for such wonderfully detailed and insightful feedback. I cannot speak highly enough of your copywriters, they are doing great work!
Pls. give a big shout out to your team for making all of these updates that were a miss from some of our team members! Thank you so much again for all your help during this crazy time of the year. YEAAHHH. Good Job Team!!!!
The ESGA Effect
BEFORE ESGA
4–6 week production cycles per campaign.
3–5 revision rounds per asset (brand drift, logo errors,
wrong fonts).
3–5 revision rounds per asset (brand drift, logo errors, wrong fonts).
Multiple vendors across markets. Inconsistent quality.
Zero coordination.
Multiple vendors across markets. Inconsistent quality. Zero coordination.
Internal team spending 50%+ of time managing production.
Frequently rotating agency partnerships.
Brand assets looked different across markets and channels.
WITH ESGA
72-hour turnaround on standard assets. Full campaigns
in 12-15 days.
72-hour turnaround on standard assets. Full campaigns in 12-15 days.
72-hour turnaround on standard assets.
Full campaigns in 12-15 days.
First-pass approval on 94%+ of assets with templates.
One dedicated team and one quality standard across all markets.
Internal team focused on strategy. ESGA owns production.
6+ year ongoing partnership.
Pixel-perfect brand consistency at template level.
Your Brand Deserves a Production Partner
That Can Deliver at This Level
Your Brand Deserves a Production Partner
That Can Deliver at
This Level
If your brand operates at enterprise scale and needs a production partner
that won't break — let's talk.
If your brand operates at enterprise scale and needs a production partner that won't break — let's talk.
If your brand operates at enterprise scale and needs a production partner
that won't break — let's talk.
We onboard 5 enterprise clients per quarter.
We onboard 5 enterprise clients per quarter.
Briefing slots fill up fast.
Briefing slots fill up fast.
We build the creative infrastructure that lets enterprise brands produce content at any scale
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We build the creative infrastructure that lets enterprise brands produce content at any scale
Subscribe to our Newsletter (coming soon)
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