AI VIDEO PRODUCTION

From One Product Image to a Full Set of Campaign Assets

See how we turned a single still into three hyperlocalized videos for three markets.

AI VIDEO PRODUCTION

From One Product Image to a Full Set of Campaign Assets

See how we turned a single still into three hyperlocalized videos for three markets.

AI VIDEO PRODUCTION

From One Product Image to a Full Set of Campaign Assets

See how we turned a single still into three hyperlocalized videos for three markets.

France

United Kingdom

China

France

UK

China

Beauty Needs More Than a Product Shot

Beauty Needs
More Than a Product Shot

Local climate, skin concerns, cultural cues, and lifestyle all influence what people need, notice, and believe. We built a rich world around the product, making its story feel native to its markets.

Context

Context

Context

Placed the product in its distinct markets for different audiences and their purchase triggers.

True Visualisation

True Visualisation

True Visualisation

Showed market-specific local talent and product finish and texture without compromising on detail.

Interaction

Interaction

Interaction

Brought the product to life through natural human interaction, scale, and use.

Building the World Around the Product

Character Design

Built around distinct customer personas, with hyper-real, consistent characters across every scene.

Character 1

Chloé Petit

Character 2

David Smith

Character 3

Li Jing

Profiles of a Women
Profiles of a Women

Age:

Late 30s to late 40s

Market:

France

As a consumer:

Ingredient-literate. She wants to understand why a product is still the best, many years later.



Character 1 :

Chloé Petit

Character 2 :

David Smith

Character 3 :

Li Jing

Profiles of a Women
Profiles of a Women

Age:

Late 30s to late 40s

Market:

France

As a consumer:

Ingredient-literate. She wants to understand why a product is still the best, many years later.



Character 1

Chloé Petit

Character 2

David Smith

Character 3

Li Jing

Profiles of a Women
Profiles of a Women

Age:

Late 30s to late 40s

Market:

France

As a consumer:

Ingredient-literate. She wants to understand why a product is still the best, many years later.



Product Framing

Each angle reveals packaging and texture.

Scale accuracy for IKEA Besta Cabinet

Scale Accuracy

Human presence makes the product size and proportions immediately clear.

Scale accuracy for IKEA Besta Cabinet

Product Interaction

Natural interactions reveal how the product functions and should be applied.

Localized Voiceovers

Matched to on-screen text and adapted to each market’s language.

Product Interaction with IKEA BESTA
Product Interaction with IKEA BESTA
Product Interaction with IKEA BESTA
Product Interaction with IKEA BESTA
Product Interaction with IKEA BESTA
Product Interaction with IKEA BESTA
Product Interaction with IKEA BESTA
Product Interaction with IKEA BESTA

Customized Narratives to an Audience's
Unique Purchase Trigger

Customized Narratives to an Audience's Purchase Trigger

France

United Kingdom

China

CUSTOMIZED NARRATIVE

The plant science story. The legacy. The fact that a product keeps getting better.

France

UK

China

CUSTOMIZED NARRATIVE

The plant science story. The legacy. The fact that a product keeps getting better.

France

United Kingdom

China

CUSTOMIZED NARRATIVE

The plant science story. The legacy. The fact that a product keeps getting better.

AI Production Guardrails

Beautiful AI means nothing if buyers can't trust what they see. Everything is matched to meet the real standards.

  • Product proportions

    Product proportions
  • Packaging material

    Packaging material
  • Texture

    Texture

    Texture

  • Human realism

    Human realism
  • Lighting and camera continuity

    Lighting and camera continuity

Adaptive to an Entire Content Ecosystem

Adaptive to an Entire Content Ecosystem

Go from product pages to social media across markets—the possibilities are endless.

Go from product pages to social media
across markets—the possibilities are endless.

THE OPPORTUNITY
THE OPPORTUNITY

Better Buying Decisions.
Better Business Outcomes.

Better Buying Decisions and Business Outcomes

A global product does not automatically create a global campaign. Give buyers enough relatable reasons that match their purchase triggers, and the impact can extend from conversion to returns.

Up to 84%

Up to 84%

Up to 84%

higher conversion*

12–18%

12–18%

12–18%

fewer returns*

75%

75%

75%

higher content production*

THE SHIFT
THE SHIFT

Why AI Creative Production, and Why Now?

Why AI Creative Production, and Why Now?

Beauty shoppers want to see the full product experience—from texture and application to skin concerns, ingredients, results, and ritual. Building that level of detail through traditional production is difficult at scale. AI makes it possible.

HOW IT WORKS
HOW IT WORKS
HOW IT WORKS

From Briefing
to AI Creative Production — One Week

From Briefing to AI Creative Production— One Week

  1. 01
    01
    01

    Briefing Call

    Day 1

    30-minute call with our enterprise solutions lead. We map your AI creative needs — which capabilities, what formats, which markets, what volume. No strategy pitch. Just operational fit assessment and capability matching.

    Briefing Call

    Day 1

    30-minute call with our enterprise solutions lead. We map your AI creative needs — which capabilities, what formats, which markets, what volume. No strategy pitch. Just operational fit assessment and capability matching.

  2. 02

    02

    Pilot Production

    Days 2-7

    We produce 5–10 AI-generated assets across your priority capabilities using your actual briefs and brand guidelines. You evaluate quality, brand-voice match, turnaround, and governance compliance — before committing to a retainer.

    Pilot Production

    Days 2-7

    We produce 5–10 AI-generated assets across your priority capabilities using your actual briefs and brand guidelines. You evaluate quality, brand-voice match, turnaround, and governance compliance — before committing to a retainer.

  3. 03

    03

    Governance Setup

    Days 8-14

    We build governed templates for your AI creative output — locking brand rules, compliance requirements, and format standards. Every AI-generated asset produced after this point is automatically brand-compliant.

    Governance Setup

    Days 8-14

    We build governed templates for your AI creative output — locking brand rules, compliance requirements, and format standards. Every AI-generated asset produced after this point is automatically brand-compliant.

  4. 04

    04

    Full Production

    Week 3+

    Briefs flow in. AI-generated content flows out — across all six capabilities. Video, graphics, motion, 3D, audio, presentations. One partner. One MSA. One Slack channel. Enterprise-grade AI creative production, live.

    Full Production

    Week 3+

    Briefs flow in. AI-generated content flows out — across all six capabilities. Video, graphics, motion, 3D, audio, presentations. One partner. One MSA. One Slack channel. Enterprise-grade AI creative production, live.

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We build the creative infrastructure that lets enterprise brands produce content at any scale

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We build the creative infrastructure that lets enterprise brands produce content at any scale

Subscribe to our Newsletter (coming soon) 

© 2026 ESGA. All rights reserved

© 2026 ESGA. All rights reserved

© 2026 ESGA. All rights reserved

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