Niharika Joshi

Strategy Manager

Niharika is a designer-turned-writer and now a full-time creative strategist. At ESGA, she leads brand and content strategy across channels - translating insights into clear narratives, processes, and campaigns built for long-term value.

Expertise:

Brand strategy, content strategy, brand governance, multi-channel campaign planning

Core Belief:

The strongest brands are built for longevity—by valuing intent and people over constant performance pressure.

Beyond Work:

She enjoys listening to music, taking photos, geeking out on business books, and spending quality time with her people.

On ESGA:

"Working here made me appreciate people's presence over polish. The culture encourages showing up as you are and growing through real conversations."